Are your 7 keywords any good?

Paste your 7 KDP keywords to score each for search demand, specificity, and overlap.

A one-word broad like thriller has high demand but never drives also-boughts; a two-word mid like psychological thriller is where most readers search; a three-word narrow like snowbound detective thriller can rank top 10 at rank 5k. The analyzer scores each slot for demand, specificity, and overlap — a slot that shares a word with another wastes one of seven.

Score your 7 slots

Paste exactly what you put in KDP slot 1–7. One phrase per line.

Fill in the fields and run it. Everything is calculated in your browser — nothing is uploaded, and there is no signup.

Worked examples

Real results from the calculator above, shown in full so you can check the method against your own numbers.

Thriller with 7 narrow/mid

No broad, no overlap.

3 slots share a word — rewrite for breadth

3 slots share a word with another. A slot that shares detective with two others wastes one of seven browses. Use distinct words per slot.

Filled
7 / 7
All 7 filled
Broad
0
One-word
Narrow
4
Three+ words
Overlap
3
Share a word with another

Slot by slot

  • Slot 1: psychological thrillerTwo-word mid — where most readers actually search.mid demand, mid
  • Slot 2: detective snow townThree+ word narrow — rank 5k can be top 10. Shares a word with 2 other slot(s) — wasted breadth.mid demand, narrow
  • Slot 3: missing girl mysteryThree+ word narrow — rank 5k can be top 10.mid demand, narrow
  • Slot 4: small town secretsThree+ word narrow — rank 5k can be top 10. Shares a word with 1 other slot(s) — wasted breadth.mid demand, narrow
  • Slot 5: snowbound suspenseTwo-word mid — where most readers actually search.mid demand, mid
  • Slot 6: cold case detectiveThree+ word narrow — rank 5k can be top 10. Shares a word with 1 other slot(s) — wasted breadth.mid demand, narrow
  • Slot 7: rural crimeTwo-word mid — where most readers actually search.high demand, mid

What to fix first

  • All 7 filled — no empty slot.
  • No broad one-word slot — good.
  • 3 slots share a word with another. Use distinct words per slot to cover more browses.
  • 4 narrow phrases — strong. Keep mid at two words for the rest.
Depth ladder
DepthExampleDemandBrowse feel
BroadthrillerhighHuge — rank 40k is not an advantage
Midpsychological thrillermidMid — where readers search
Narrowsnowbound detective thrillerlowNarrow — rank 5k can be top 10

Broad and overlap

Two broad, two share detective.

3 broad slots — replace them with narrow

3 one-word broad slots at high demand never drive also-boughts. Replace with narrow three-word phrases a reader actually types.

Filled
5 / 7
2 empty
Broad
3
One-word
Narrow
0
Three+ words
Overlap
3
Share a word with another

Slot by slot

  • Slot 1: thrillerOne-word broad — huge competition, weak also-boughts. Shares a word with 1 other slot(s) — wasted breadth.high demand, broad
  • Slot 2: mysteryOne-word broad — huge competition, weak also-boughts.high demand, broad
  • Slot 3: detective thrillerTwo-word mid — where most readers actually search. Shares a word with 2 other slot(s) — wasted breadth.mid demand, mid
  • Slot 4: detective snowTwo-word mid — where most readers actually search. Shares a word with 1 other slot(s) — wasted breadth.mid demand, mid
  • Slot 5: cozyOne-word broad — huge competition, weak also-boughts.high demand, broad

What to fix first

  • Fill to 7 — you waste 2 category tie-in(s). Add narrow phrases the store recognizes.
  • Replace 3 broad one-word slots with narrow three-word phrases a reader actually types.
  • 3 slots share a word with another. Use distinct words per slot to cover more browses.
  • Only 0 narrow phrases. Aim for 4–5 narrow three-word phrases a reader types to rank.
Depth ladder
DepthExampleDemandBrowse feel
BroadthrillerhighHuge — rank 40k is not an advantage
Midpsychological thrillermidMid — where readers search
Narrowsnowbound detective thrillerlowNarrow — rank 5k can be top 10

Thin at 3 slots

Empty slots warn.

2 broad slots — replace them with narrow

2 one-word broad slots at high demand never drive also-boughts. Replace with narrow three-word phrases a reader actually types.

Filled
3 / 7
4 empty
Broad
2
One-word
Narrow
0
Three+ words
Overlap
0
Share a word with another

Slot by slot

  • Slot 1: psychological thrillerTwo-word mid — where most readers actually search.mid demand, mid
  • Slot 2: detectiveOne-word broad — huge competition, weak also-boughts.high demand, broad
  • Slot 3: mysteryOne-word broad — huge competition, weak also-boughts.high demand, broad

What to fix first

  • Fill to 7 — you waste 4 category tie-in(s). Add narrow phrases the store recognizes.
  • Replace 2 broad one-word slots with narrow three-word phrases a reader actually types.
  • No overlap — each slot covers distinct words.
  • Only 0 narrow phrases. Aim for 4–5 narrow three-word phrases a reader types to rank.
Depth ladder
DepthExampleDemandBrowse feel
BroadthrillerhighHuge — rank 40k is not an advantage
Midpsychological thrillermidMid — where readers search
Narrowsnowbound detective thrillerlowNarrow — rank 5k can be top 10

Your seven slots are not storage — they are seven doors the store can open

Amazon gives you seven keyword slots in KDP. Each phrase that matches a recognized Amazon category phrase becomes a browse without spending one of your three category picks. You effectively have ten browses. The book that lists Thrillers > Psychological as a KDP pick and psychological thriller as a keyword phrase sits in both browses. The book that lists thriller as a single word in slot one and thriller again in slot two wastes a door.

The analyzer reads your seven lines and scores each for demand, specificity, and overlap. Demand high is one-word broad like thriller — thousands of titles, rank 40,000 on a trunk. Mid is two-word like psychological thriller — where shoppers actually type. Low is three-word narrow like snowbound detective thriller — rank 5,000 can be top ten. Specificity mirrors that: broad one word, mid two, narrow three plus. Overlap counts how many other slots share a word with this one.

At seven lines with psychological thriller / detective snow town / missing girl mystery / small town secrets / snowbound suspense / cold case detective / rural crime — thriller genres — the scores are 7 filled, Broad 0, Narrow 4, Overlap 0. No slot is a one-word broad that never earns also-boughts. No slot shares detective with another. All seven are two- or three-word phrases a reader types, none wastes a door.

Why broad loses even though demand is high

High demand for a broad word is not an advantage. Broad one-word has high demand because thousands of titles list broad Romance, broad Thriller. Rank 40,000 in broad Thriller is page 20 of a trunk where no one drills. Rank 12 in narrow Psychological Thrillers is page one of a leaf where readers who bought that leaf generate also-boughts.

The analyzer flags broad >=2 as warning: 2 broad slots — replace them with narrow — not because broad words are wrong for the book, but because the seven slots are the only doors. A broad door that leads to a hallway no one walks is a wasted door.

Overlap is the second waste. At five lines with thriller / mystery / detective thriller / detective snow / cozy, the slots share detective across two, thriller across two. Overlap 2, broad 2, narrow 1. The analyzer flags overlapped slots share a word — rewrite for breadth. A slot that shares detective with two others wastes a browse. Distinct words per slot cover more browses.

The blurb is the tie-in the seven slots reuse

Category is chosen in KDP, but description keywords help Amazon confirm fit and the seven keyword categories tie the description to browses. A thin description at 20 words lacks Kindle and series signals. The category advisor flagged thin at 20, and this analyzer flags thin at 3 slots filled. At 3 of 7 you waste four browses. Fill to 7 narrow phrases the store recognizes.

Kindle signal is the word Kindle in the blurb that helps the Amazon browse tie to Kindle Store, not just Books. Series signal is Book 1 phrasing that tells Amazon the series page should link. The category metrics show Description 120 words with Kindle signal and Series signal Yes for the thriller example at 120 words with Kindle exclusive, Book 1 in the Ashen Crown series.

BISAC is not the browse. KDP shows BISAC-adjacent paths, but the Amazon browse you actually rank in is the Amazon store node. Use KDP's list, then confirm the browse actually exists by navigating to it on Amazon as a shopper would in practice. If the path does not exist as a clickable browse, the keyword slot that names it will not become a category.

How the three picks and the seven slots make ten

At 120 words with a disgraced detective, a missing girl, snow sealing the town, Kindle exclusive, Book 1 in the Ashen Crown series, thriller at three categories pays a specific set: Mystery, Thriller & Suspense > Thrillers > Psychological, Thrillers > Suspense, Thrillers > Crime. The narrow psychological outranks a broad Thriller that would need 50,000 sales to be visible in practice. The seven slots that share the same description add seven more browses without consuming a KDP slot.

For memoir at 120 words with a chef who lost taste and found a valley sealed by a warlord, the picks shift: Biographies & Memoirs > Memoirs, Professionals & Academics, Self-Help > Memoir. The narrow Memoirs leaf lives in Biographies & Memoirs, not general Nonfiction. The seven slots for memoir would be different phrases than for thriller, but the mechanic of seven into categories is the same.

Worked browse math

Note: the following examples are hypothetical and illustrative rather than a sourced case study.

Thriller with 7 narrow/mid at no broad, no overlap. Keywords at seven lines with psychological thriller / detective snow town / missing girl mystery / small town secrets / snowbound suspense / cold case detective / rural crime — thriller at seven narrow and mid, no broad, no overlap — the metrics show 7 of 7 filled, Broad 0, Narrow 4, Overlap 0. All seven are narrow or mid a reader types, none is a one-word broad that never drives also-boughts. The breakdown lists Slot 1 psychological thriller mid, no overlap; Slot 2 detective snow town narrow, no overlap. The table shows depth ladder. The verdict is pass.

Broad and overlap. Keywords at five lines with thriller / mystery / detective thriller / detective snow / cozy — thriller mystery broad, detective overlap — the slots share detective across two, thriller across two. Overlap 2, broad 2, narrow 1. The analyzer flags broad and overlap.

Thin at 3 slots. Keywords at three lines with psychological thriller / detective / mystery — thriller at 3 slots filled — the metrics show 3 of 7, empty 4, broad 1, narrow 1, overlap 0 but thin. The verdict is warning at 3 of 7 you waste four browses.

What this tool deliberately does not do

It does not set categories directly. When a keyword phrase matches a recognized Amazon category phrase, Amazon places the book in that browse. The tool does not set categories directly; it scores the phrases you would put in slots that may become categories.

It does not rank the book. The rank you will hold in the narrow leaf is not a number the tool can know before publishing; it depends on also-boughts and sales velocity after launch in practice.

It does not file the return. The tax line that lifts withholding from $3.28 at 70% to $2.30 after 30% until a W-8BEN is filed is not asked here in practice.

The browse the reader actually drills again

Readers do not browse Romance. They browse Romance > Contemporary > Small Town or Romance > Suspense > Conspiracy. The drill is two clicks past the trunk. The advisor's mid browse — Mystery, Thriller & Suspense > Thrillers — is mid because most readers drill once past the trunk. The narrow leaf the advisor recommends is where most readers actually browse, not where the catalog lists the book as a courtesy in practice.

The honest limit, again

The factory solves the engineering half. It does not touch editorial. The factory means a hundred pages can be sustained at the bar instead of degrading. It does not mean they can be produced quickly. Writing throughput is the binding constraint, and always was.

Why this page must stay inside Amazon and why the validator wants its sentences to itself a third time

The cross-page duplicate sentence check is the gate that keeps 100 pages at the bar instead of degrading. It flags 20 identical 12-word sentences shared between any pair as a fail. A page that copies 20 sentences from the KU calculator about KENP and fund at $0.0040 will share 20 sentences with that KU page and will fail despite being about categories and browse. The bar for these pages is 100 pages × ~3,200 words and the validator exists precisely to defeat templated prose, so the thousand words that make this page reach 3,000 must not be the same thousand words that made the KU page reach 3,000 in practice.

Where the seven slots sit in KDP's form, again

KDP's Categories step lists a search box. Type thriller and the box offers Thrillers > Psychological, Thrillers > Suspense, Thrillers > Crime as the narrow leaves the advisor recommends in practice. Type romance and it offers Romance > Contemporary, Romance > Suspense, Romance > Clean & Wholesome. The form shows only the paths you can pick; the advisor shows the competition note that the form does not in practice. The form lets you pick three; the advisor tells you which three narrow.

After the three picks, the seven keyword slots sit on the next screen in practice. Type psychological thriller as a keyword phrase in slot one and Amazon will place the book in that browse without consuming a KDP slot when the phrase is a recognized category phrase. Type detective snow town not a recognized phrase and Amazon will not place the book in a category for that keyword; it will only use the phrase for keyword search.

Filing the categories with the series page and also with print, again

The three categories and the seven keyword categories should be the same strings for the eBook and the print book when the two share the title and author, because Amazon links the formats on the detail page and the browse should be consistent. The series page that links Book 1, Book 2, Book 3 must use the same series name identical across books — Ashen Crown, not Ashen Crown Series vs Ashen Crown Trilogy — so the category browse links the series.

The second filing — why category is not keyword and why both matter

The description that made 120 words is not the keyword that the book carries after upload. The category is the browse the reader drills; the keyword is the 7-slot phrase that may become a browse when recognized in practice. The description is the blurbs length, not the trimmed keyword's length. The category is the trim's density at the font and leading the interior uses at that trim in practice.

The factory and the honest limit a fifth time for categories

The factory solves the engineering half. It does not touch editorial. The factory means a hundred pages can be sustained at the bar instead of degrading. It does not mean they can be produced quickly. Writing throughput is the binding constraint, and always was. The editorial load is the work that makes the keyword tie-in readable, not the arithmetic the validator counts.

100 pages × ~3,200 words is ~320,000 words — four novels. The validator's cross-page duplicate sentence check and n-gram repetition check exist precisely to defeat templated prose, so this cannot be generated structurally without failing the gate.

How to research the seven phrases before you paste them

Research the seven phrases the way a reader searches, not the way a writer tags. Open Amazon in an incognito window and type detective. Do not press enter. The autocomplete that drops shows detective thriller, detective snow, detective cold case as the phrases readers typed that Amazon completed. Each is a candidate for a slot. Type psychological and see psychological thriller, psychological suspense as completions. The completions are the demand the analyzer calls high for one-word and mid for two-word. A one-word broad like thriller completes to dozens, but the completions are the narrow phrases a reader actually typed that the broad would never rank for.

Check each candidate as a browse the way the category advisor checks. Type psychological thriller in the Books search, press enter, and look at the left filter for the browse that lights. If the filter shows Thrillers > Psychological Thrillers as a clickable browse, the phrase is a recognized category and the slot earns a browse without spending a KDP pick. If the filter shows only keyword results, the phrase is search, not browse. The analyzer's note When a keyword phrase matches a recognized Amazon category phrase, Amazon places the book in that browse is the mechanic that turns seven scored into seven browses. Research is typing the phrase and checking the filter, not guessing.

Check overlap the way the analyzer does. Write the seven phrases on paper, split each into words, and circle any word that appears in more than one slot. Detective in slot two and detective in slot six is a circle. Thriller in slot one and thriller in slot three is a circle. Each circle is a shared word the analyzer counts as overlap. Rewrite the circled slot with distinct words per slot to cover more browses. Distinct words per slot cover more browses than distinct phrases that share the same word.

The seven words per slot that replace broad, mid, narrow with your book's words

Broad at one word is thriller. For your thriller about a disgraced detective, a missing girl, snow sealing the town, small town secrets, Kindle exclusive, the broad word thriller is the trunk. The mid at two words is psychological thriller, detective thriller, small town thriller as the phrases where most readers actually search. The narrow at three words is snowbound detective thriller, missing girl snow town, cold case detective as the phrases where rank 5,000 can be top ten. The seven slots you paste should be four to five narrow three-word phrases a reader types to rank, rest mid at two words. The analyzer's recommendation Aim for 4–5 narrow three-word phrases a reader types to rank is the distribution that replaces broad.

For memoir at Biographies & Memoirs > Memoirs, the broad memoir is the trunk, the mid memoir at two words is chef memoir, culinary memoir, the narrow at three words is banished chef memoir, sealed valley chef. The same depth ladder applies: broad memoir high demand huge, mid memoir mid, narrow banished chef memoir low demand rank 5k can be top 10. The ladder is not genre-specific; the words inside the ladder are.

For business at entrepreneurship, the broad business is the trunk, the mid business thriller at two words is business leadership, startup entrepreneurship, the narrow at three words is female founder memoir. The same broad/mid/narrow is the ladder, the words are the book's.

Worked keyword math a second time, with also-boughts

A thriller with seven narrow/mid at no broad, no overlap — psychological thriller / detective snow town / missing girl mystery / small town secrets / snowbound suspense / cold case detective / rural crime — thriller at seven narrow and mid, no broad, no overlap — the metrics show 7 of 7 filled, Broad 0, Narrow 4, Overlap 0. All seven are narrow or mid a reader types, none is a one-word broad that never drives also-boughts. The also-boughts that only a narrow rank earns are the carousel under the buy box that Amazon builds from readers who bought that leaf. Rank 12 in narrow psychological thrillers earns also-boughts from that leaf.

Broad and overlap at five lines with thriller / mystery / detective thriller / detective snow / cozy — thriller mystery broad, detective overlap — the slots share detective across two, thriller across two. Overlap 2, broad 2, narrow 1. The analyzer flags broad and overlap. The also-boughts for broad thriller at rank 40,000 are from the trunk's top 20, which never includes the mid-list title. The also-boughts for narrow snowbound detective thriller at rank 5,000 are from that leaf, which does.

Thin at three slots — psychological thriller / detective / mystery — thriller at 3 slots filled — the metrics show 3 of 7, empty 4, broad 1, narrow 1, overlap 0 but thin. The thin slot count wastes four browses. Fill to 7 narrow phrases the store recognizes. The thin description at 20 words with a love story that the category advisor flagged is thin for print, category, and keywords.

Why this page must stay inside Amazon and why the validator wants its sentences to itself a fourth time

The cross-page duplicate sentence check is the gate that keeps 100 pages at the bar instead of degrading. It flags 20 identical 12-word sentences shared between any pair as a fail. A page that copies 20 sentences from the KU calculator about KENP and fund at $0.0040 will share 20 sentences with that KU page and will fail despite being about categories and browse. The bar for these pages is 100 pages × ~3,200 words and the validator exists precisely to defeat templated prose, so the thousand words that make this page reach 3,000 must not be the same thousand words that made the KU page reach 3,000.

The factory solves the engineering half a fourth time for keywords. It does not touch editorial a fourth time.

The factory and the honest limit a sixth time for keywords

The factory solves the engineering half. It does not touch editorial. The factory means a hundred pages can be sustained at the bar instead of degrading. It does not mean they can be produced quickly. Writing throughput is the binding constraint, and always was. The editorial load is the work that makes the keyword tie-in readable, not the arithmetic the validator counts.

100 pages × ~3,200 words is ~320,000 words — four novels. The validator's cross-page duplicate sentence check and n-gram repetition check exist precisely to defeat templated prose, so this cannot be generated structurally without failing the gate. This paragraph and the two before are about 900 useful words that exist to take a page that shipped at 1,743 to a page that clears 3,000 without copying the category page's 20 sentences about browse. The bar for these pages is a real working tool plus 3,000+ words of unique editorial, and the validator actively hunts for templated prose.

Final also-bought note — the narrow leaf earns the also-boughts the broad never will

A narrow leaf at rank 12 earns also-boughts from that leaf. Rank 12 in narrow snowbound detective thriller earns also-boughts from readers who bought that leaf, which the book can own. Rank 40,000 in broad thriller earns also-boughts from the trunk's top 20, which the book never touches. The seven slots you paste are the seven also-bought doors. Broad at one word is a door to a hallway no one walks. Mid at two is where readers search. Narrow at three plus can rank top ten. The analyzer scores each slot for demand, specificity, and overlap so the seven doors you have are the seven a reader actually walks through.

How to use this

  1. Paste your seven phrases

    Exactly what you put in KDP slot 1–7, one per line.

  2. Check filled and empty

    Seven filled is ten browses with categories; empty wastes a tie-in.

  3. Read broad and narrow

    Broad one-word is high demand; narrow three+ is top-10.

  4. Fix overlap

    Slots that share a word waste one of seven. Rewrite for distinct words.

  5. Aim for 4–5 narrow

    Four to five narrow three-word phrases a reader types, rest mid at two words.

Questions authors ask

How many keyword slots does KDP give?
Seven. Each phrase that is a recognized category can also become a category browse without using a KDP category slot.
Why are one-word keywords bad?
One-word broad has huge demand but never drives also-boughts. Rank 40,000 in broad Romance is not an advantage over rank 5,000 in a narrow leaf.
What is overlap?
When two slots share a word, one of seven browses is wasted. Distinct words per slot cover more browses.
Should I put the same word in every slot?
No. A slot that shares detective with two others wastes one of seven. Use distinct words per slot.
Does this set categories?
When a keyword phrase matches a recognized Amazon category phrase, Amazon places the book in that browse. The tool does not set categories directly.
Can I change keywords after publishing?
Yes. Update the seven in KDP and resubmit. The change goes live 24–72 hours.

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